Six dashboards, six marketing models, a career accomplishments dossier, and a 60/90 day plan. Built from real work across B2B SaaS, healthcare compliance, public-sector analytics, DTC growth, and quantitative equity research.
5-layer attribution stack across 6 products — first-touch, last-touch, linear. The pipeline behind the 250% mid-funnel lift.
Trial → Activated → Paid trigger architecture. Freed 72 hours/week of manual ops work and powered MRR waterfall reporting.
Policy-grade fare revenue modeling plus the TVM error-log pipeline that held a vendor accountable for unreported machine outages.
Python/AWS pipeline turning raw behavioral events into tiered lead scores and segment CAC. Drove 60%+ CAC reduction.
7-dimension HubSpot → Salesforce scoring with live calculator. Pick inputs, watch score + tier + routing decision update in real time.
Market data → factor models → strategy engines → risk overlay → execution. The pipeline behind the Hill Capital terminal.
Role-by-role track record. What I measured, what I built, and the outcome produced. Includes the Healthicity lead-scoring model as a first-class accomplishment.
Marketing Ops Analyst plan: discovery & baseline in days 1-30, first high-value builds in days 31-60, reporting-to-recommendation in days 61-90. Tied to a needs analysis across 8+ brands.