ICP filter on firmographics (ERP in use, company size), then velocity scoring across webinar → demo → procurement. Writes lead grades back to HubSpot.
Event-driven scoring on the API itself — first call, first paid endpoint, 7-day retention, SDK language cohort. Product-led signal, routed to AE only after activation threshold.
Route-level demand model with TVM (ticket vending machine) uptime as a revenue-leakage input. Designed around holding the TVM vendor accountable via error-log attribution.
Channel-level cost-per-lead with payback curves by service tier. Built for a small marketing team that needs to defend spend decisions on one page.
7-dimension A+ through F scoring model modeled on the Healthicity lead-scoring proposal. Includes a live calculator — change a dropdown, watch the grade and route update.
Factor-based portfolio construction with a backtest → paper → live progression. Risk model and rebalance logic documented as a data flow. Pairs with the Hill Capital terminal dashboard.