Steve Hill · Portfolio
Utah Transit Authority • Market Analysis
Internal Report • For Planning Use
UTA
Utah Transit Authority
Fare Revenue & Elasticity Analysis
Market analytics for rider-facing fare policy decisions
Report Period
Mar 2023 – Feb 2025
Coverage
Bus / Rail / FrontRunner • $300M+ annual fare revenue
Executive Summary
Fare revenue is tracking +3.2% MoM against a −1.1% rider volume decline — a divergence consistent with a fare-elasticity signal, not a ridership recovery. Modeled scenarios show revenue lift of +8.2% to +11.8% under three fare structures, with rider retention trade-offs ranging from −1.2% to −5.4%. Peak-pricing (Scenario B) delivers the strongest dollar lift but the steepest rider impact; distance-based tiering (Scenario C) minimizes rider loss at the cost of some revenue upside. Segment-level elasticity curves indicate commuters and occasional riders drive most sensitivity; students and seniors are comparatively inelastic.
Modeled Revenue Lift
+11.8%
Peak-pricing scenario, gross of rider attrition
Slice the data
Section 1

Revenue Performance Indicators

Monthly Fare Revenue
$4.82M
↑ 3.2% MoM
Total Riders / Month
2.34M
↓ 1.1% MoM
Avg Revenue / Rider
$2.06
↑ $0.08 MoM
Load Factor
29.4%
Capacity utilization
Farebox Recovery
24.8%
↑ 0.9pp vs. baseline
Figure 1
Revenue vs. Rider Volume — 24-Month Trend
Dual-axis view showing divergence between revenue growth and rider decline
Divergence widens meaningfully after Jan 2024; consistent with successful fare-policy adjustments absorbing modest rider attrition without offsetting revenue gains.
Section 2

Scenario & Elasticity Modeling

Figure 2
Fare Scenario Projections
Revenue and rider impact — % change vs. baseline
ScenarioRevenue ΔRider Δ
A — Flat +10%+8.2%−3.1%
B — Peak Pricing+11.8%−5.4%
C — Distance-Based+9.5%−1.2%
Figure 3
Price Elasticity by Rider Segment
Steeper curves indicate higher fare sensitivity
Commuters show the highest elasticity at low price points; seniors remain relatively inelastic across the full fare range.