B2B SaaS Mid-Funnel

MQL → SQL → Opp → Won with multi-touch attribution across 6 products

Moments that Matter

Mid-Funnel Lift vs. Baseline

+250%

↑ Isolated via high-velocity testing, 6-product portfolio

1–18 mo sales cycles • 30 touchpoints • online + offline MTA

MQLs (Current Month)

1,047

↑ 14% vs. last month

Avg Deal Size

$32.4K

↑ $2.1K vs. last qtr

MQL → SQL

24.3%

↑ 1.2pp vs. baseline

SQL → Opp

47.8%

↑ 3.1pp YoY

Opp → Closed Won

26.4%

↓ 0.8pp vs. last qtr

Conversion Rates: 12-Month Trend

Stage-by-stage transition health

All Stages MQL→SQL SQL→Opp Opp→Won

Each line = stage-to-stage transition rate, smoothed monthly.

Multi-Touch Attribution by Channel

First-touch vs. multi-touch credit allocation

Multi-touch re-weights away from paid search toward organic and direct influence.

Time-in-Stage Distribution

Median days by stage, Q1 2025 vs. baseline

Lower = faster pipeline velocity.