Lead segmentation • CAC efficiency

Squirrels find cheaper leads by sorting acorns smarter.

Automated lead scoring + behavioral segmentation drives 60%+ CAC reduction. Here's the breakdown by tier, channel, and retention curve.

All Campaigns Paid Organic Direct

A+

A-Tier CAC

$47

60%+ cheaper than blended average

Highest-quality segment. Pipelined through Python/AWS lead-scoring. Drove 15% YoY profit contribution.

Leads this month

3,847

↑ 18% vs. last month

Blended CAC

$114

↓ 8% vs. last month

Paid ROAS

3.24x

↑ 0.18x vs. Q1

90d Retention

64.2%

↑ 2.1pp YoY

CAC by Lead Segment

Current quarter vs. prior • lower = more efficient

Current Prior

A-tier has the lowest CAC; D-tier is volume play — still contribution-positive when retained through day-90.

CAC by Channel

Acquisition cost breakdown across traffic sources

Organic pulls the cheapest acquisition cost; direct is surprisingly high — a signal to audit brand-defense spend.

Retention by Tier (0 → 180 days)

Cohort retention curve — A-tier is what you keep paying less to acquire

A-tier holds 59% at day 180; D-tier collapses to 22%. This is why segment-level CAC matters more than blended.