Marketing & revenue analytics, built for the messy middle.
Dashboards, marketing models, BI models, examples, a focused resume, and an interview-ready 120-day plan built from real work across SaaS, local-services acquisition, healthcare, public-sector analysis, and quantitative research.
Best first stops for hiring teams: resume for the role history, examples for the four strongest work samples, How I Work for the operating approach, and the plan page for the interview-ready operating strategy.
Unified the reporting layer and freed 72 hours a week.
Cross-system lifecycle infrastructure spanning product usage, billing, support, and marketing. Built so leadership could trust one view and the team could actually run experiments.
Cut lead CAC by 60%+ by scoring quality instead of volume.
Segmentation, scoring, and routing logic connected acquisition efficiency to lead quality and profit instead of stopping at top-of-funnel counts.
Found the North Star inside a 30-touchpoint buyer journey.
Multi-touch attribution, scoring, and high-velocity testing around the moments that mattered most drove a 250% lift in the middle of the funnel.
Mapped ticket-machine failure paths and turned a reporting gap into an action queue.
Rebuilt rider purchase paths, ranked the failure sequences that mattered most, and clarified where support visibility was incomplete.
Multi-Touch Attribution & Mid-Funnel Model
5-layer attribution stack across 6 products — first-touch, last-touch, linear. The pipeline behind the 250% mid-funnel lift.
Lifecycle Trigger Engine & API Funnel
Trial → Activated → Paid trigger architecture. Freed 72 hours/week of manual ops work and powered MRR waterfall reporting.
UTA + Hill Capital
The non-marketing BI work now lives in a dedicated section so the marketing-model pages stay focused on marketing operations and growth systems.
Behavioral Segmentation & CAC Model
Lead-scoring workflows turning behavioral and CRM signals into segment priorities and CAC visibility. Drove 60%+ CAC reduction.
Lead Scoring Model & Interactive Calculator
7-dimension HubSpot → Salesforce scoring with live calculator. Pick inputs, watch score + tier + routing decision update in real time.
How I Work
The role-specific page covering funnel tracking, attribution, integrations, call-center handoffs, and the metrics marketing leaders are likely to care about first.
Marketing AI
How I use AI with dashboards, data extraction and cleaning, growth testing, prioritization, modeling, and Python-driven automations for fresher reporting.
Resume
The career history, quantified outcomes, and direct links back into the strongest work examples. Includes a downloadable PDF version of the resume.
120-Day Plan IHS
A focused marketing-ops plan: baseline and stack inventory first, shared tracking and weekly scorecards next, then testing, ROAS, and budget-move logic across a multi-brand services portfolio.