The visuals show the score. These pages show the growth levers, handoffs, and decisions behind it.
Each example is built for an interview setting: short situation, clear task, plain-English action, and the business result. The through-line is consistent across the work: make the funnel measurable, clean up the handoff, and give leadership something they can trust enough to act on.
Concise proof from lifecycle marketing, acquisition efficiency, attribution, and operations BI.
These are the four examples most useful for a marketing-operations conversation because they show the kind of work hiring teams usually care about most: better tracking, better handoffs, clearer attribution, and faster action.
Unified product, billing, support, and marketing signals into one lifecycle system.
A fragmented growth stack became a usable operating layer for activation, expansion, and retention decisions across four products.
Cut lead CAC by 60%+ by prioritizing quality, routing, and follow-up.
The shift was away from raw lead counts and toward better scoring, cleaner segmentation, and more useful budget decisions.
Found the mid-funnel leverage point inside a long, multi-touch B2B journey.
The work focused the team on the stage that mattered most, instead of spreading attention evenly across every metric in a six-product funnel.
Mapped ticket-machine failure paths and turned a reporting gap into an action queue.
This was less about forecasting and more about understanding where riders got stuck, what support teams were missing, and which fixes mattered first.
How my past work maps to GTM and RevOps responsibilities.
This is the short version for a hiring manager: each responsibility connects to work I have already done, plus the kind of artifact I would build inside a revenue team.
Revenue Modeling
Built the underlying funnel, CAC, payback, stage-velocity and portfolio reporting inputs needed for pipeline coverage and predictable growth conversations.
Strategic Scenario Planning
Used driver-based thinking to show what changes when volume, conversion, pricing, mix, discounting or attach-rate assumptions move.
Funnel Optimization
Diagnosed stage-level leakage at Website Squirrel and Netgain by working backward from closed-loop outcomes into source quality, stage conversion and buyer behavior.
Executive Reporting
Turned fragmented product, billing, support and marketing data into executive-ready scorecards and scale, fix, test or watch recommendations.
Annual Planning
Mapped targets back to funnel math, stage conversion, source capacity, execution cadence and realistic assumptions for planning conversations.
Trend Analysis
Compared movement across product lines, funnel stages, customer segments and channels to highlight strength, risk and needed adjustment.
Data Integration
Used SQL, Power Query, Power BI, Python, CRM data and internal exports to reconcile separate systems into shared operating views.
Cross-Functional Collaboration
Aligned marketing, sales, product, support, finance, data and operations around definitions, owners, cadence and decision rights.
Full Write-Up
Read the revenue analytics blog post for the longer mapping across responsibilities, proof points, and operating artifacts.