Lead segmentation • CAC efficiency

Squirrels find cheaper leads by sorting acorns smarter.

Automated lead scoring + behavioral segmentation drives 60%+ CAC reduction. Here's the breakdown by tier, channel, and lead-quality performance.

All Campaigns Paid Organic Direct
A+
A-Tier CAC
$47
60%+ cheaper than blended average
Highest-quality segment. Best lead-to-close performance and strongest profit contribution.
#
Leads this month
3,847
↑ 18% vs. last month
$
Blended CAC
$114
↓ 8% vs. last month
×
Paid ROAS
3.24x
↑ 0.18x vs. Q1
%
A-Tier Close Rate
28%
↑ 3.5x vs. blended
CAC by Lead Segment
Current quarter vs. prior • lower = more efficient
Current Prior
A-tier has the lowest CAC and the strongest close rate; D-tier is volume-heavy but low quality.
CAC by Channel
Acquisition cost breakdown across traffic sources
Organic pulls the cheapest acquisition cost; direct is surprisingly high — a signal to audit brand-defense spend.
Lead-to-Close Rate by Tier
The quality view behind the segmentation model
A-tier closes at 28% versus 5% for D-tier. This is why segment-level CAC matters more than blended cost per lead.
STAR Case Study

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This dashboard shows the scoring output. The companion case study explains the business context, the segmentation work, and the quantified win: 60%+ CAC reduction, faster reporting, and stronger year-over-year profit contribution.

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